Review: John Frieda Thickening Blow Dry Lotion

When I look at photos of the 80's or the 90's, I think - what on earth kind of trends were going on?! But I suppose in 20 or 30 years time, young people will look back and think -  "volume is just so old school."

But seeing as we only have 20 or 30 more years, I say we embrace it. I'm constantly on a hunt to make my flat hair bigger - but I'm also very lazy so it has to be easy, and I hate product build-up with a passion. So anything that promises big hair with ease is worth trying in my books. This time I tried the..

How does it work?

When my hair is damp, I spray this onto the roots of my hair, massage it in, and the blowdryer goes on. I do find that while it’s wet, my scalp kind of itches but that goes away as it dries. I also noticed that my fingers weren’t sticky even after all that, so I was quite impressed.

I think the point that really made me want to try it was that it's also a heat protectant - I never use heat protectant for blow drying so I thought this may protect my hair when I do!

Does it work?

To a certain extent, it does. I find that the word “volume” is a slight exaggeration, and I would describe it something more of a “lift”. So if you want going-out, Cheryl Cole, va-va voom beehive hair - this isn’t it. If you want a natural, everyday “enhancement” - this is a good shout. 

I know, I know, I don’t sound completely sold.

It’s because I’m not. As a person with really thick, fat hair, I found that the lift didn’t last very long. It lasted an hour or so, and it was back to being flat. Which is why for me, I think it’ll be better for use on days when my hair is especially flat, or before doing some sort of hair-do - it gives you that initial lift so you can shape it and keep it in a styled way.

My biggest sticking point, however, was the build-up. The build-up in my hair was unbearable for me. I found my hair getting really sticky after about two days. If you’re used to washing your hair every other day, I can’t see it being too big of a problem. But I personally try not to wash my hair that often because my shampoos dry my scalp out, so once every 3 days, and this made that pattern quite horrendous to maintain.

Who would it work for?

Again, I have very thick hair that is generally very stubborn and weighed down. So to get anything to give me volume is a task and a half. Anyone with this kind of hair, I wouldn't recommend this product to. People with normal, thinner or finer hair may find that it works, and that it gives an enhanced lift that lasts - but that's of course speculation. And again, people who have a more constant cycle of washing hair than myself may find this easier to work with.


In theory, this stuff is fantastic - volume, heat protectant - it's perfect, so it's worth a shot if you're interested in that kinda stuff. But it didn't work for me. I think this is something I’ll keep for especially flat hair days and for days where I have “hair dos”, as for me, it’s much too subtle and high maintenance for everyday use. Definitely a no purchase, sadly!

You can get the John Frieda Luxurious Volume Thickening Blow Dry Lotion in Boots and other stockists for £5.89. You can see the rest of the Luxurious Volume range on their site.

Have you tried this Blow Dry Lotion?
What's your favourite way of getting volume?


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  1. I didn't rate this either! I have really fine hair and am still swearing by umberto Gianni backcomb in a bottle for volume x

    1. Oh that's interesting! Hmm maybe it's just not a good product all around, I find it hard to judge products cuz my hair is just really stubborn! Thanks for the info :)

  2. My hair is thick but falls flat too, it's so frustrating! I hate the feeling of product in my hair though so I usually turn to backcombing every so often if I have the patience ( Great post xx

  3. I quite like the other products in the John Frieda volume range! Esp the dray shampoo, and the shampoo and conditioner xo

    1. Ahh maybe those are safer bets! Thanks for the feedback :)

  4. It's too bad you didn't like it. I probably would skip as well because my hair has too much volume and it's just crazy =/ At least it's a good heat protectant :D

    1. Haha that's crazy! Yeah, it definitely did work for that :)

  5. It's irritating your scalp and there's build up? I wash my hair everyday but I don't think I'll be trying this. I find just blow drying your roots after the shows already gives your hair a little boost, so I don't like products that you have to apply then blow dry ... it's misleading imo.

    1. Yeah if I got the volume I wanted without a product then I'd totally opt for that but some of us aren't as lucky like that! :)


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