Make Up Forever Mat Velvet+
It's no secret - I love Make Up By TiffanyD. I have learnt so much for her, and have loved so many products that she has recommended. And so as a foundation junkie, there was no way I wasn't going to yearn after her favourite foundation, the MUFE Mat Velvet+.
Unfortunately for the UK, MUFE is not widespread here and is only available in store (and online) in PAM. Luckily for me, living in London I was able to go visit and get a proper colour match. Since that day, I've gave nothing but praises to this foundation!
The Easy Bits
The price is.. well, pricey. It's £30.50 for your standard 30ml and thus comes in at about the Chanel, Dior ranks in terms of price. As such, I'd recommend some hefty online researching and if you can, a bit of sampling before you make the purchase. This is definitely not an all-rounder foundation as I'll explain later, and will only be worth the money for people looking for a certain foundation.
The packaging is quite similar to Chanel's Vitalumiere Aqua but slightly better. My main niggle with the Chanel is that you have to rest it upside down for the product to come out easily and I've got none of that with MUFE. I also quite like the spout-style packaging because it's really easy to control. I probably won't be saying that when I'm trying to squeeze out the last drops!
It's what I would describe as super creamy. It's reaaally moist - almost bouncy, and spread so well so it's easy to blend. Despite its natural matte finish, you don't really feel much powder in the formula. It's really easy to work with, and for that reason I find it a little bit better than MAC Studio Fix Fluid. Although it's heavy enough to use with something like the Beauty Blender, it's also soft and blendable enough to use with buffing brushes, and my absolute favourite, the Sigma F84.
As you can see below, this isn't as matte as the name makes it out to be. In fact, you can compare the MAC SFF and MUFE below - the MUFE has much more glow and light-catching properties to it. So really, I'd say it was more natural-matte than it is pure matte.
I also find it incredibly long lasting, and great for those full and busy days. It's also described as water-resistant, so Britons - get on this, it's about to get wet 'round here!
In terms of coverage, I think in some ways this covers better than the likes of MAC SFF. Because it's creamier, it blends over the skin much better and covers everything quite evenly. Overall, I'd rank it medium to high coverage - very similar to MAC SFF.
The Shade Range
One thing worth mentioning is the poor shade range in this line, and I think it pretty much applies to all MUFE foundations. I was lucky enough to find shade 35 to be a great match - a slightly warm neutral tone, in a medium shade, but there are pretty big gaps in between, both in shade and in tone. I would say 35 is best for someone leaning slightly neutral in the NC25-30 range. You can see the whole colour spectrum on Karla Sugar's page.
I love it. To me, it's like a softer, creamier and more natural version of MAC SFF. It covers really well without being overbearing, and it has a great glowy-matte finish. The lasting power is great for anyone always out and about, and it applies great with almost anything you throw at it - but I do recommend the Beauty Blender and the Sigma F84 the most. While I do love my MAC SFF and it has been my go-to foundation these past few weeks, I think this may be something that a lot of people wished MAC SFF was but was left disappointed. Despite its relatively high price point, I think it's worth trying if you wanted something a bit more natural than your typical MAC SFF, Estee Lauder Doublewear and Revlon Colorstay trio.
(weirdly you can tell the shade from the last two digits of the reference number)