A week or so ago I went to the Westfield Stratford M&S beauty section launch, and was so ridiculously excited to finally see the Apivita products myself. As you could probably tell from the reviews, the formulas were generally really great, with brilliant ingredients and very little nasties, if any. However, many products that we had chosen for me was just not completely right for my specific needs, especially as the season had changed since I first received them. As you can imagine, it's very difficult to choose online or via email, so I'm really happy that I can now see products for myself and tailor them to how my skin is at that time.
But Apivita aren't the only brand that has come to M&S - there are loads that cause squeals in the beauty community like Nuxe, Dr Murad, Philip Kingsley, Roger & Gallet and Leighton Denny. It's also a great chance to check out brands that you may have never heard of. Some that caught my eye were Perlier and Australian Native Botanicals!
Sadly for you, I'm a bit of a clutz and forgot my SD card to the event, so the lovely people at Modus PR have sent me a few photos for you to see just how pretty and exciting the M&S beauty halls will be. These particular photos are of the M&S in High Street Kensington.
My favourite part about this beauty hall is that it's nothing like other beauty halls - no Estee Lauder, no Clinique, no Dior. You guys know I have nothing against these brands in any way, shape, or form but do we really need another store stocking these guys? M&S has brought brands that are rarely, if ever, stocked elsewhere in the UK which sets them apart as a different port of call from the usual Debenhams, John Lewis and House of Fraser.
While M&S is a high street store, not all the brands that are stocked here are high street. Leighton Denny is a good example, as is Nuxe and other brands like Filorga whose products can range up to a few hundred pounds. On the other hand, there are incredibly affordable brands like Apivita, Perlier as well as M&S's own range that will cater to others. It's a really diverse and genuinely unique collection of brands that really fills a gap in the beauty hall market.
Although these are still in the process of popping up around the country, if you can get yourself to one, I'd highly recommend it. The area is staffed with people who are not on commission, and will gladly give you their honest, unbiased opinion if you ask for help. If the Stratford staff are anything to go by, they're all really knowledgeable and very helpful! If this isn't an option however, the online shop has is up on M&S's website.
Personally, I'm crazy excited. I'm really excited to try more Apivita stuff, try new SLS/paraben-free hair care with Australian Native Botanicals, and maybe treat myself to some Perlier Body Water that I was vehemently sniffing with Gem and Charli. Generally, I'm excited for all the new brands that I can consider when I'm shopping!
Have you been to any M&S beauty halls?
What do you reckon about them so far? :)
*Photos are from Modus PR
*Photos are from Modus PR
*The Apivita products I've tried were supplied to me by their PR.