I think I speak for all us beauty lovers here in the UK when I say we get incredibly, incredibly jealous of our friends across the pond. Often times, they get collections first, they have a wider variety of drugstore brands and things are substantially cheaper on many brands.
That being said, on this occasion I am no longer green. One of the products I had specifically asked for from the lovely Jessica from Getting Cheeky, and one I've resisted raving about in hopes of it arriving in the UK - has finally arrived.
Left: Light (UK version); Right (US version)
The Instant Age Rewind, or the Erase Eye as they have decided to call it in the UK, is Maybelline's offering of a liquid undereye concealer with supposedly anti-aging properties and a really comfortable sponge-tip applicator.
I suppose the first thing to note is the packaging - I absolutely adore it. The sponge tip is so soft, fits nicely under the eye and I love how you can use every last drop with the twist mechanism on the bottle. Some might say it's unsanitary, but I'm not too fussed myself!
The formula is really good - it has high levels of pigment, it's very lightweight and never, EVER settles into fine lines (for me, anyway). It lasts me a good 6 hours or so. My mascara never transfers onto it, and it blends really well. Being a person quite prone to milia under the eyes, I know this doesn't add to it which means it probably doesn't have much oil at all.
The packaging also says it has treatment properties in it which I personally haven't really noticed. In fact, I find it dries up slightly after a while and find it slightly less comfortable than my higher end alternatives. But I suppose that's partially because I'm currently out of eye cream, and it's not really fair to ask for too much luxury from a drugstore product!
Judging from my short use of the UK version (it's a bit light for me at the moment) it's very similar, if not the same, as the US version.
As far as I can tell, the UK has now got Light, Medium and Nude. Medium has been great for me between NC20-NC35. I know in the states, they have a pink based one called Neutraliser.. I think that's the one I need!
Left: Medium (US version); Light (UK version)
So really, it's a great concealer and it ticks all the basic boxes that need to be ticked for a good concealer - coverage, lasting power, formula and packaging. So if that's what you're looking for, I can highly recommend this.
In fact, I think it's the best it can get without going that extra mile of a deserving high-end product (let's face it, lots of high end products aren't deserving of their price tags). If you're looking for a liquid concealer for multi-use of undereye and redness, or if you're looking for a drugstore one to use for touch up - this is it. If you thought the Collection 2000 one was cakey or the wrong shade, or if you found the Rimmel Wake Me Up to settle into fine lines, give this one a go. I can highly recommend it, but I suppose for personal preference, this is the perfect budget and make-up bag option for me :)
Have you been waiting for this to cross the pond?
What's your favourite undereye concealer?
This is available from Boots (in store, I can't find it online! :() and Superdrug for £7.99.