It Definitely IS Maybelline.

Last week, I drafted a post called: "Is there something better out there?"

This was written in the context of myself coming to the end of my most favourite-yet mascara tube,  and wondering to myself, "Do I repurchase this, or is there something else out there?"

The answer, in my case was no, Yu. There isn't.

Yep, you are looking at my current tube (which hasn't quite died), 2 new tubes and a different tube with the same formula, but not waterproof and with a different brush. Granted one of the new tubes is going to Nic, it's only because I wont shut up about it.

These are Maybelline's HyperCurl Volum' Express mascara, with the Cat Eyes version in the thinner tubes - which you may have met almost a year ago, when I purchased this very tube and fell in love. Since then, my favourite combo has been this and my Shu Uemura eyelash curlers. For anyone who struggles with lashes that doesn't hold curls, or lashes you think are so short and invisible - try the combo! Granted this mascara seems to only be available in Asia, I would recommend trying to get a hold of this.

Alternatively, during the year, an "emergency" led me to purchase the L'Oreal Telescopic mascara which I think is amazing - but I find that the Maybelline just applies product smoother and easier with less clumps and mishaps, and has a sexier tube, with equally as good holding power for curls. I also find that in situations where Shu isn't there, Maybelline creates more of a curve than L'Oreal does on its own.

The lesson is this, ladies - if you're in love, don't cheat.

I'm not one to preach because I SUCK at repurchasing, and most of the time I can't keep my hands out of the cookie jar (there's a song in there somewhere ;)) - which you'll read more about if I publish the 'Is There Something Better Out There' post. But I also think this is only natural, and necessary as a beauty blogger. But then again, maybe it's a matter of stepping out of the blogger hat, and being.. well, normal? Haha.

Not gonna lie - one day, I may fancy a fling with Diorshow New Look, because I really liked it when I tried it, and the L'Oreal Telescopic will always be my next best option if I can't get back to Japan to repurchase the Maybelline. But what I'm about to say is pretty intense, brace yourselves - I think I've found the one!

Here's to holy grails, mascaras and beauty blogging.

What is your HG mascara?
What's your repurchase item? :)


P.S. I'm off back to London today - wish me luck, I've just found out I'll be crossing Paris at 4 in the morning!


  1. I don't think I've seen this one in Australia! I really want to try it out now because my lashes are quite sparse and straight xx

  2. Good luck for the journey! My one is L'Oreal Voluminous, I cheat but I always go back to it

  3. Gah! I got so excited 'til I read the 'only available in Asia' bit :( Have a mini giveaway girl! I wanna try this gem xx

  4. This one looks awesome! (I love that song by the way lol!)
    Definitely have to head to Asia some time soon to pick this up :D

  5. sounda great Yu. I share your sentiments about Asian lashes. Why us right? Might ask my sister living in the Philippines to pick this up for me. :) Thanks for sharing.

  6. I'd love to try this out! Havent seen it anywhere though, My lashes aren't particularly short but they never ever hold curl!
    Makeup for Biochemists

  7. wow you are so cute!

    just found your blog and love your aesthetic! and heyy i actually just started a new blog! i'd love if you'd come take a look and follow, if you like!


    ps: if you follow, let me know by commenting on my most recent post. then i'll skip over to your blog and follow you back! :]]

  8. I have an issue with my lashes holding curls too, and since I found CoverGirl Lashblast (original formula) in Waterproof, I've never looked back. It holds the curls ALL day!! I haven't so much as tried another mascara for a few years now. LOL


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