Am I just really late to the party? Because this magazine was brilliant! I'm not being funny, but I'd be VERY surprised if most of my UK readers didn't have a Boots Advantage Card, and with one of those babies, this magazine is completely free. Let me show you a bit of what was inside this one..
Here's a few things people have gotten with their Boots Advantage Card points. Now let's face it, they're never gonna put anything bad about a product in there (that's where us bloggers are useful, right? ;)) but I think it's a great way to see what Boots has to offer. Some of their stores are mahusive, and it's easy to overlook their stock and gravitate towards what we know. And who knows - you might find a gem while you're at it - it's not completely impossible they publish some truth ;)
I liked that it wasn't just about make-up, but also body care, hair care and skin care. There are SO many cult products in the blogosphere that yes, sometimes it can get repetitive or we can get narrow-minded. Features like these will keep us open-minded about things we can try, and things that brands that don't emphasize PR on bloggers have to offer :)
I really enjoyed the photography in this magazine, and really liked that it wasn't overly dominated by No7 or other Boots exclusive products. I also loved how because Boots, despite being a drugstore, also stock high end brands like Estee Lauder, Origins, Dior, Chanel etc., that their pages weren't filled with just high street affordables, but also with luxury products. I think this is a balance that will appeal to many people - both to high street afficionados or high end lovers, or to us lot who like a bit of both :) Again, the blogosphere does have a tendency to focus on cult products and at times be slightly narrow-minded, both about products and about brands, so it was nice to have the full range of cosmetics and beauty products covered without the bias of what's trending in blogs. Very refreshing!
I genuinely cannot believe that I hadn't picked one of these up before, and for free too! I just felt I had to share, as I really enjoyed reading it and I felt it was much more interesting and easy to relate to than the typical glossy mags that I used to buy! I definitely got a lot more out of it!
Am I the last one on board?
Or do you pick these up once in a while too? :)